The world of technology is filled with abbreviations and acronyms that are put there in my opinion to confuse those that don’t know what they mean. Having been involved in the IT industry for most of my working life I know this only to well, even with a list of qualifications as long as my arm I still had to ask what some things mean when talking to others. So you are not alone. What I am going to try and do in this post is give you an idea of some of the meanings of these wonderful shortening!
SEO the main one Search Engine Optimisation (most of the time spelt with a “z” because of our friends on the other side of the pond) Some call it an art form, some call it technical but the truth is if you can get to grips with the method most of it is common sense. When it comes to small and medium sized businesses it is important to remember that the reason the big competition is in the position it finds itself is mainly because they have a lot of money. That doesn’t mean you can’t be number one using a few tricks to gain an advantage.
SERP’s simply put Search Engine Results Pages. Many of the so called SEO experts when they talk to you about your company and your search marketing and optimisation will drop this one in to sound impressive.
PPC before I tell you what this is I would like to point out it has nothing to do with SEO as a whole. It stands for Pay Per Click where you pay the search engines for an advert basically. The only reason you would use this in SEO is for keyword research where you would test to see if a keyword receives good quality traffic or not. If you find someone that understands your industry chances are they will not have to do PPC research to improve your keywords. It IS a faster way of getting results but if you want long term then you should have a proper campaign put together by a Pay Per Click Expert.
Spider is an eight legged…..oh no wait a search engine spider is a program that is sent out by the search engines to discover the content of your website via the code and helps the search engines work out how well written your site is on a particular subject.
Meta Data or Meta Tags are very important in telling the spiders and search engines what your website is actually about. Two of the most important are “keywords” and “description” these need to be placed in the header of your website. Your SEO or designer should be able to add these for you.
These are just a few of many terms that are used on a daily basis in the SEO world and knowing just a few can help you determine what you are being told about what is happening to your website as you make your way on your journey up the SERP’s!